Go To Market Secrets In Crypto

Lunar Strategy cofounder Jackie breaks down crypto go-to-market: creator-led distribution, AI agents reshaping teams, and prediction markets emerging as real product-market fit.

Key Takeaways

Keep the classic TOFU/MOFU/BOFU funnel but prioritize multiple touchpoints — PR, podcasts, creators — to build recognition, liking, and trust before conversion.
Creator strategy is shifting: favor UGC, clipping, micro-KOL platforms and verified creators; measure ROI with analytics and adjust formats to campaign goals.
Adopt AI agents now: automate proposals, call summaries, outreach and testing; boost productivity, reduce hiring needs, and train teams to operate models.
Leverage prediction markets and pre‑TGE markets to predict launches, drive traffic and engagement; tokenization and stablecoins will continue to evolve across finance.
Differentiate via authenticity: build a personal brand, use live events and human imperfections as proof of humanity, and consider biometric/verifiable signals.
Complement creator campaigns with events, podcasts, opinion pieces and leaderboards; track creative performance and optimize channels by CPM and measurable metrics.

Original Source

Visit Source