Head Of eToro US: What It Takes to Run An American Exchange | Andrew McCormick

eToro US head Andrew McCormick outlines relisting assets, navigating U.S. regulation, and using social trading and education to bring crypto to Main Street.

Key Takeaways

Andrew McCormick joined eToro in 2022 and became US head in 2024 after leaving Morgan Stanley to reach Main Street via a cold LinkedIn outreach.
eToro prioritizes social trading, copy trading, demo accounts, fractional shares, and short-form educational content to onboard non‑financial users.
US regulatory patchwork raises compliance costs; eToro favors a single federal standard, is open to an OCC trust charter, and leverages licensing experts and AI tools.
Listing policy emphasizes monthly due diligence on liquidity, governance, token utility, and Howey analysis; added 112 assets but avoids first-to-list ICOs and risky 'yolo' listings.
Company milestones: relisted assets, launched staking, and completed an IPO around May; public‑company governance and quarterly pressures shape product timing.
Future priorities include RIA registration for advisory services, exploring tokenized equities and prediction markets, and adapting to evolving SEC guidance and political shifts.
Personal finance takeaways: start small with recurring investments, practice with demo funds, adopt a 'just do it' mindset, and reconnect with nature to reduce online conflict.

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