Investor Relations in the Onchain Era

Blockworks launches an IR playbook: standardize on-chain data, move IR from compliance to proactive storytelling, and rebuild investor trust to restore token value.

Key Takeaways

Token market rot: exploding token supply and flat market cap have driven average token prices down and broken the revenue‑to‑price correlation, eroding investor trust.
Standardize disclosures: publish vetted, consolidated on‑chain and protocol data, quarterly reports, and regular guidance to create a single investor-facing source of truth.
Blockworks IR product: combines analytics, branded investor portals, engagement metrics, investor identity, and a managed agent to centralize IR workflow and cut costs.
Shift IR practice: replace defensive, compliance‑only IR with proactive engagement—live dashboards, IRL events, social amplification, and diverse speakers to capture attention.
Measure what matters: track investor count growth, token holder increases, network composition, and engagement metrics rather than just filing completion.
Act now to rebuild markets: industry should lead reforms, tell clearer on‑chain narratives, and use storytelling to attract capital in 24/7 crypto markets.

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